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Opportunity Now — Project 28–40

29 November 2013

Opportunity Now has launched 'Project 28–40' and has called for 100,000 women to participate in a study into their experiences at work.The study will enable women to tell their stories, to share their experiences of workplace cultures and to give a personal view of how career ambition fits in with their other goals in life.

'Project 28–40' will give a unique insight into the career drivers for women on a scale not undertaken before. The study is designed to more accurately pinpoint why women are not achieving their full potential in the workplace during a crucial phase of their careers.

According to industry data, the 28–40 age range is where the gap between female and male career progression widens. The survey will include women who have left the workplace, whether they are planning to return or not, as well as those who are still working. It will enable women to describe what is important to them and explores cultural aspects of their experience, including societal attitudes, as well as practical issues such as maternity leave where appropriate. 'Project 28–40' will also target other groups, including older and younger women and men, as this will help to identify specific issues affecting women's careers.

The survey, hosted by PwC, explores the meaning of success, as well as the importance of specific areas of career development and support, the value of role models in the workplace, and why women decide to leave work or develop alternative career paths.

Following the survey the data will be used to help create new initiatives that can help employers improve the gender balance at all levels in their organisations.

The survey is available at and will run until Sunday 15 December. In the first quarter of 2014, Opportunity Now will hold focus groups to explore themes that emerge from the research. The initial findings of the report will be launched during Business in the Community's Responsible Business Week (31 March – 4 April 2014).

For more information, please see the Opportunity Now website.

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