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Campaign brings home the message about domestic abuse and wins award

12 May 2015

News Release

A group of Gloucestershire young women have won an award for an advertising campaign they created to raise awareness of and tackle attitudes about domestic abuse.

The young women won the Community Award at the Cheltenham Borough Homes Community Heroes awards for a campaign they created following a 12 week course equipping them with information and confidence to keep themselves safe.

The course was run at the Whaddon Youth Support Centre in Cheltenham by the Gloucestershire Youth Support Team, which is provided by education, employment and skills company Prospects on behalf of Gloucestershire County Council.

A range of issues were covered by the course, including peer pressure, relationships, sexual health and staying safe online.

At the same time a county wide campaign called ‘Gloucestershire Take a Stand’ (www.glostakeastand.com) was tackling the issue of domestic abuse, so the group decided to create a set of posters, by young people for young people, to support the campaign.

A local police sergeant, who used to be a make-up artist on BBC drama ‘Casualty’, helped to create startling images for use on the posters.

While applying the make-up to each young woman, the sergeant explained how the victim would have received each injury.

This was very emotional for the young women to hear, but very powerful.

Once the photographs had been taken the group worked with a graphic designer to create the posters.

Lynne Speak of Gloucestershire Youth Support Team, said:
“This has been a brilliant project; not only are the young women who took part more confident in their own relationships, they have accomplished their goal of raising the issue of domestic abuse. The fact that lives could have been saved through their creative poster campaign is a huge success.”

Cllr Paul McLain, cabinet member for children and young people, said: "Protecting victims of domestic abuse is an absolute priority for us. The campaign images that these young women produced are striking and will really help to drive the message home. What’s terrifying is that the injuries they portray are real and occurring in our country on a daily basis. It takes a lot of courage to confront domestic abusers, and the innovative work of our young people will send a loud, clear message that domestic abuse must not and will not be tolerated in our communities.”

Sergeant Martin-Jones of Gloucestershire Police, said:
“These young women heard about an issue in their local community and having benefited from a course on domestic abuse decided to use their knowledge to benefit others. I am delighted that I was able to use my skills to make such a powerful impression on these young women and through them more widely too.”

- END -

Notes to Editor

Image caption: One of the posters from the campaign

About Prospects
The Prospects Group is a dynamic and enterprising organisation providing a wide range of education, employment and training services in the UK and internationally. At the heart of what we do is the drive to improve the life chances, skills and aspirations of everyone we support. Each year we work with more than 500,000 young people and adults through our extensive range of high quality services.

About the Gloucestershire Youth Support Team
Prospects has delivered targeted youth support on behalf of Gloucestershire County Council since 2008 and in April 2013, the contract was expanded and extended for another three years. The Youth Support Team works with approximately 6,000 vulnerable young people in Gloucestershire. The service targets specific groups of young people who are the most at risk of not making a successful transition into adulthood. The Gloucestershire Youth Support Team also delivers statutory services and operates across Gloucestershire through youth support centres, mobile centres, in schools and with families and young people in their homes. The multi-disciplinary team comprises youth workers, family support, health and careers specialists working with police and probation officers. Acting as an integrated team, they identify young people most at risk and intervene early to prevent issues and problems escalating. The partnership is the first of its kind in England and more than 90% of young people supported by the team say it has made a difference to their lives.

Last year, the success of the unique partnership between Gloucestershire County Council and Prospects was recognised at a national level when they won the best Public/Private Partnership award at the national 2014 Local Government Chronicle (LGC) awards.

For more information please visit: www.prospects.co.uk/WhatWeDo/SocialCareSpecialNeeds/GloucestershireYouthSupport

Media contact:
Jayne Runacres
Senior Communications Manager
Prospects
jayne.runacres@prospects.co.uk
020 8315 1023
07901 922211


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