Asghar Ali, CEO of the award-winning cafe bar chain, MyLahore
Asghar is one of the eight entrepreneurs that feature in the video.
Prospects, the education, employment and training employee-owned-mutual company, and E3 Bradford, a partnership between business, education providers, Bradford Chamber and Bradford Council, have sponsored a new film encouraging local young people to consider becoming entrepreneurs.
This coincides with Global Entrepreneurship week (17-23 November), which is the largest campaign in the world to promote the benefits of becoming an entrepreneur and the positive contribution they make to the economy.
The video, called Bradford Born, Bred and in Business, includes interviews with eight local entrepreneurs. They discuss how they became entrepreneurs and why young people should consider becoming one. In addition to the film, local young people interested in becoming an entrepreneur can also join the Facebook page called ‘Bradford Talent’ to find advice and information on how to start a business.
One of the entrepreneurs featured in the video is Asghar Ali, CEO of the award-winning cafe bar chain, MyLahore. Asghar commented: “A successful business story told well to young minds can be the catalyst and inspiration to great businesses of the future. Great businesses of the future are the lifeblood and heartbeat of the economy."
Jenny Cryer, Prospects Regional Operations Director, said: “We know young people in Bradford have lots of great ideas, and some of these could be turned into businesses. This film encourages them to consider becoming entrepreneurs. With more than one in five young people aged 18-24 being unemployed in Yorkshire and the Humber, according to the Office for National Statistics, it is important that they consider their futures sooner rather than later.”
Carolyn Coleman, Business Services Manager at Bradford Chamber, said: “It is vital that we encourage young people from an early age to think about being enterprising and what is needed to become an entrepreneur. We hope that the video will give inspiration by showing local role models that have taken very different routes to achieving success.”
The Bradford Born, Bred and in Business film can be watched on YouTube at the following address: https://www.youtube.com/watch?v=TxeKg7oqsoQ.
This film is one of the initiatives that Prospects runs in Yorkshire and Humber to tackle youth unemployment in the region. Another is 18 Works, a free service linking employers who have vacancies with young people wanting work. Employers simply submit their vacancies to the 18 Works website. Vacancies are then promoted to young people via the website, social media and through the 18 Works team’s extensive network of schools, universities and other organisations working with young people. Find out more about 18 Works by visiting the website www.18works.co.uk.
For more information on the Bradford Born, Bred and in Business film, or the other work Prospects is doing to reduce local youth unemployment, contact Jenny Cryer on 01274 377800 or email@example.com. If you want to find out more about what E3 Bradford is doing to support young people with developing their enterprise and employability skills, contact Janette Gudgeon on 01274 230089 or email Janette.firstname.lastname@example.org.
The video has been produced by Bradford-based company, Clockwork Eye Video Productions.
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Notes to Editor
The accompanying photo shows Asghar Ali, CEO of the award-winning cafe bar chain, MyLahore. Asghar is one of the eight entrepreneurs that feature in the video.
The Prospects Group is a dynamic and enterprising organisation providing a wide range of education, employment and training services in the UK and internationally. At the heart of what we do is the drive to improve the life chances, skills and aspirations of everyone we support. Each year we touch the lives of more than a million people through our extensive range of high quality services.
020 8315 1522
About E3 Bradford
E3 Bradford is part of the ‘Get Bradford Working’ programme and stands for ‘Education, Enterprise, Employment’. The project is supported by Bradford Council and Bradford Chamber of Commerce. The aim of E3 Bradford is to develop, inspire and empower young people to make a positive contribution to our economic success through activities held in collaboration with businesses across the city.
For more information please visit. www.e3bradford.co.uk
Head of Sales & Marketing
West & North Yorkshire Chamber of Commerce