At the end of January, young people from schools across Birmingham and the Black Country gave their careers a makeover with a workshop organised by MAC Cosmetics and the National Careers Service Inspiration Agenda which is delivered by Prospects.
Students from Sandwell Academy, Ormiston Sheffield Community Academy, Waseley Hills High School, Ercall Wood Technology College and Smestow School were given an overview of the skills required to become a retail artist. The workshop took place at the MAC Cosmetics store located in Birmingham’s Grand Central shopping complex.
The partnership with MAC Cosmetics was initiated during Inspiration Week in October 2017, a campaign that raised awareness of the National Careers Service offer to educational establishments and employers. Sonia Kumari and Meera Kotak, Partnership Co-ordinators for the service in the West Midlands, approached the cosmetics firm during a canvassing session that aimed to promote the initiative and assess any scope to work together.
Sarah Hooper, Assistant Manager and Danielle Guiden, Make-up artist agreed to work together to co-host a workshop masterclass that would discuss the skills that would be required to succeed in the beauty industry. The report, Beautiful Britain, published last year stated that the industry created up to 50,000 jobs and 31,188 apprentice positions in the UK economy.
The day began with Sarah and Danielle giving an overview their career journey at the cosmetics firm. Danielle then selected a student and performed a make-over masterclass with an exposition on each skill required. These included having attention to detail, co-ordinating the usage of colours and an in-depth knowledge of skincare and health.
Danielle said: “Today has been really inspirational for the young people, as they have managed to experience two sides of the business. One being the artistry and the second being the management.”
Sarah added: “Events like these are really important. When you’re young and don’t know which avenue to take, it’s important to experience careers in a live environment. Today, we showed the students a demonstration and the day-to-day operations of our business.”
To finish the event the students took part in a Q&A session, where various topics were discussed that provided an insight into the multiple career routes into the industry. This included MAC’s own apprenticeship and traineeship schemes, along with the rise of social media as a platform to showcase work and recent success stories such as blogging sensation, Zoella.